UX & Product Design Leadership | AI, Strategy & Scale

I drive AI-powered, human-centred, and ethically guided design, turning vision into exceptional, measurable customer experiences.

21+ years leading global design across EdTech, SaaS, Travel, Media & TV and consumer platforms. Driving AI-enabled, measurable outcomes.

Designing for the Future.

Commercially focused product design leader with 21+ years’ experience leading multi-disciplinary teams across SaaS, marketplaces, regulated platforms and subscription products. Currently operating at divisional director scope at Pearson, accountable for end-to-end experience quality across digital products serving 3.4M+ users globally.

Known for:

  • Turning design into measurable revenue and adoption growth

  • Building and scaling high-performing teams with clear accountability

  • Driving operational efficiency without increasing headcount Influencing VP-level stakeholders through evidence and commercial clarity

  • Embedding accessibility and AI innovation responsibly

I build teams that deliver outcomes, not just outputs. 

Leadership & Board

Global Team Leadership
Leading 16+ multi-disciplinary teams across design, research, service design, digital accessibility and product globally

Executive Alignment
Influencing at VP/CEO level, driving strategic product decisions

Non-Executive Director
Magentaverse CIC (2023 - 2025)

Mentor, Creative Judge & Speaker
EveryWoman Tech Forum, Scottish Design Awards Judge, CX Conference Keynote

Impact & Achievements

Driving measurable outcomes across product design, user experience, and team leadership

40%

Faster design-to-delivery
via Design Ops optimisation

+40%

Delivery speed with
unified design systems

AI-First

Accessibility (WCAG, EAA) + AI-enhanced prototyping

Skills & Competencies

AI-Powered UX

Strategic integration of AI for personalised experiences

Leadership

Cross-functional team management & mentoring

Service Design

End-to-end experience design across touchpoints

Data & Analytics

Research-driven insights & performance metrics

Accessibility

WCAG & EAA compliant inclusive design

Personalisation

Scalable, adaptive user experiences

Design Systems

Scalable visual languages & component libraries

Commercial Impact

UX optimisation driving revenue growth

Education & Certifications

Continuous learning from world-class institutions

  • d.MBA

  • IDEO

  • Nielsen Norman Group

  • MIT Sloan 

  • Brunel University